The columns in the Link Tracking report display the following information:
- Redirect: Where the link points to (a specific product page, for example)
- Ad: for advanced users only
- Hits: How many times the link was clicked
- Opt-ins: for advanced users only
- Orders: How many orders resulted from people clicking on your link
- Subscriptions: How many subscriptions resulted from people clicking on your link
- Hits/orders: This is the percentage of clicks that resulted in an order
- Hits/subscriptions: This is the percentage of clicks that resulted in a subscription signup
- Click Date: for advanced users only