The book is huge, are there highlights I should be looking at?

You can read more about the concept that Sally’s describing about vanilla versus pistachio on page 70 of the How the World Sees You. For a better look inside the research, go to page 407 of How the World Sees You. To learn meet your archenemies of distraction, competition and commoditization, turn to page 25 […]

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What is The Fascination Anthem Builder?

The “Fascination Anthem Builder” was one of our original Anthem building products. This product has been replaced by the One-Hour Personal Brand™ strategy kit (to create your own Anthem in just 60 minutes), and the Ultimate Personal Brand™ playbook. For group Anthems, contact a Fascinate Certified Advisor to arrange group training.  

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Where can I purchase Sally’s book, Fascinate?

If you would like to purchase the book, we recommend going to either 800ceoread.com or Amazon.com. http://800ceoread.com/book/show/9780061714702-Fascinate http://www.amazon.com/Fascinate-Your-Triggers-Persuasion-Captivation/dp/0061714704/ The audiobook: http://www.amazon.com/Fascinate-Your-Triggers-Persuasion-Captivation/dp/B003Z92Q3M/ref=tmm_aud_title_0?ie=UTF8&qid=1336865516&sr=8-2

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