We revised Alarm to “Alert,” reflecting this personality’s ability to quickly pick up on details. We also revised “Rebellion” to “Innovation,” describing this personality’s creative approach. For a recap on what changed from the old system to new, check out our blog post: Introducing the Three Best Things About You.
Category: Advantages
What happened to “Triggers”? Did they become “Advantages”?
Triggers describe how brands are most likely to “trigger” a response in consumers. The seven Triggers were originally outlined in Sally’s book Fascinate. The word “Trigger” described how brands stand out, while “Advantage” describes how an individual stands out.
Are there specific careers that go best with each Archetype or Advantage?
There is no one-size-fits-all answer to this question because every situation and personality is unique. There are patterns though that we can begin to see. If you’d like to see how the Advantages correlate to level of seniority, gender and industry – read part III of How the World Sees You. For a quick reference, […]
What is a dormant Advantage? Does that mean I can’t use that Advantage at all?
Your dormant Advantage isn’t an Advantage you don’t possess. It’s just the Advantage that is the most effortful for you to use. In our jobs and life, we can’t always avoid using our dormant – but we need to be aware that it is going to take an extra amount of work to pull off.
How can this system help my team?
When each person on a team known their most valuable differences, everyone can see each other at their best. When this happens, communication improves and productivity increases. Many teams find that it’s motivating to learn each other’s natural Advantages. If you’d like a quick review of each Advantage, check out these pages: Innovation, Passion, Power, […]
If my audience has different Advantages than me, should I change myself to appeal to them?
No. If you try to appeal to everyone, you’ll appeal to no one (and you’ll probably be miserable chasing people who don’t “get” you). Don’t change yourself, just change the way you present it. Here’s an example: Sally Hogshead is The Catalyst (Passion + Innovation). She will always be a Catalyst and her Anthem is […]
What if I’m a more subtle personality such as Mystique, and I need to stand out and be heard in a group of outspoken/passionate people? How do I get others to notice me?
You need to hone in on the specific Advantages that you deliver, and show them why you matter. You might have to go about this in a slightly different way though. If you can’t find your voice in the spotlight, do your research ahead of time. Lay out your points in a presentation or send […]
What if my Advantages are well balanced and I have 3-4 Advantages that are really high? Should I still focus on the top two, or try to focus on them all?
“While it’s true you are well-balanced, your primary and secondary Advantages are the ones that will give you the biggest win, while being the least effortful. You can certainly mix in your other Advantages, but if you try to appeal to everyone – you’ll end up appealing to no one. It’s ok to be specialized. […]
When I look at my analytics, three Advantages have almost exactly the same percentage. What does that mean?
The algorithm measures your Advantages to a tenth of a percent, and your report shows the whole, rounded percentage. Your primary and secondary Advantages are determined by your top two scoring qualities. When you have more than Advantages with the same score, it means that you can tap into that third Advantage as well.
My dormant Advantage is different from when I first took the test. Why?
We recalibrated the algorithm on Sept 19th, and the dormant scores are slightly altered.