I scored the same on two Advantages. What does that mean?

For simplicity’s sake, the Fascination Advantage Report shows the scores of each advantage rounded to the nearest full point.  In reality, though, the assessment measures your scores for each advantage to the nearest 1/100th of a point. So while it may show up as you having the same score for two or more advantages, your […]

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Is the Fascination Advantage® assessment a reliable and valid instrument?

Fascination Advantage assessment and Reliability Reliability is often defined as the consistency by which a test measures what it offers to measure. Personality brand is qualitative and we know of no other test that measures Personality brand.  The Fascination Advantage assessment is not a psychological instrument. The Fascination Advantage assessment will not have consistency like a […]

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Why is there no 360 testing?

This test is not built on psychology (as a traditional personality test). It’s based on branding– the response that we create in others. By measuring the signals that we send out, our research is able to predict how others will respond to those signals. Just as Coke and Apple can predict how consumers will respond […]

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