Sally Hogshead has led over five years of proprietary research on fascination, including the first-ever marketing research study specifically about how people and brands become more fascinating. This research involved experts in different fields of psychology, linguistics, biology, anthropology, and mathematics. The Fascination Advantage assessment consists of 28 powerful questions combined with a custom algorithm to accurately determine each person’s Personality Archetype.
To read more about Sally’s studies and research:
http://www.howtofascinate.com/our-research/kelton-fascination-study/