Since Sally’s book was published, she changed the Vice trigger to Rebellion, which has since been changed to Innovation. The Lust trigger is now Passion. Vice and Lust worked when Sally was talking about company brands, but not as well when applied to individuals. We have also since changed Alarm to Alert.”
You may have also noticed that we no longer use the term “trigger” at all. Sally came to realize that for individuals, the term “Advantage” was more appropriate to describe what were previously referred to as the 7 personality “triggers”.
You can find the most up-to-date information in Sally Hogshead’s best-selling book, How the World Sees You.