No. If you try to appeal to everyone, you’ll appeal to no one (and you’ll probably be miserable chasing people who don’t “get” you). Don’t change yourself, just change the way you present it. Here’s an example: Sally Hogshead is The Catalyst (Passion + Innovation). She will always be a Catalyst and her Anthem is Fascinating Communication. When she has a keynote speech for clients who are different Advantages, she’ll offer the same fascinating communication but she will change what she wears, the information she highlights and how she talks. Tell people what you can offer them and why they need to pay attention to you.
