How can the test help my company/staff?

The Fascination Advantage® assessment is a great assessment tool to help your company to: Attract customers and create sales, using your newly learned fascination techniques Make the best of a first impression Recruit and retain talent for optimal business potential Build and maintain relationships – with employees, clients, customers, etc. To understand more reasons why […]

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How was The Fascination Advantage® Assessment created, and how does it calculate the results?

Sally Hogshead has led over five years of proprietary research on fascination, including the first-ever marketing research study specifically about how people and brands become more fascinating. This research involved experts in different fields of psychology, linguistics, biology, anthropology, and mathematics. The Fascination Advantage assessment consists of 28 powerful questions combined with a custom algorithm […]

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